We called to see if they did tours. The answer was "yes, at 2:30." It was scheduled as the last ever tour of the factory. It was re-scheduled from one in March that they never did for some reason (I also don't know why they are discontinuing the tours in general). They booked us and when we got there, said that they could have filled that tour nine times that day. Wow, were we lucky.
The tour was around an hour and a half and very thorough. I had no idea how much goes into making an acoustic guitar, let alone, one of the best in the world. There's different stations and departments and quality checks for every part of the guitar it seems. They have around 120 people working there and turn out 70-90 guitars a day. That's it!!! For the whole world!!! Amazing. They have their own tool making crew for making new and specific tools as needed. They have a whole building line for the neck and for the body. Then, onto everything else like the saddle, the bridge, the pick guard, sanding, washing, painting, lacquering, putting electronics (pick-ups, tuners) inside, stringing it, playing it, quality checks (lots of them go back into the building process until they're perfect).
And, they don't focus on any one kind at a time, so they really have to be on their toes. All different parts for all different models coming through in completely random order. I really liked seeing the fret and head stock inlays up close and being able to hold them, not to mention the fret bars.
All told, it was an incredible experience. I'll never look at or play any acoustic guitar the same again.